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"Far more interesting than those greedy sleazeballs, though, are the members of the much larger group of gossips who enthusiastically spread [rumors about Satanism at Proctor and Gamble]. This larger group has no financial interest at stake, so what’s in it for them? What motivates someone to accept the invitation to participate in deception, to accept an obvious lie and then to voluntarily tie their own credibility to something so incredible?"
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I recall long ago deciding that I was going to write a letter to P & G threatening to boycott their products if they didn’t immediately reinstate their weird bearded moon/stars logo, which I think they got rid of during the Satanism purges, but I never got around to it because I was a lousy college student at the time.