{"id":5722,"date":"2011-07-11T13:42:31","date_gmt":"2011-07-11T13:42:31","guid":{"rendered":"http:\/\/scienceblogs.com\/principles\/2011\/07\/11\/what-not-to-say-to-a-pop-scien\/"},"modified":"2011-07-11T13:42:31","modified_gmt":"2011-07-11T13:42:31","slug":"what-not-to-say-to-a-pop-scien","status":"publish","type":"post","link":"http:\/\/chadorzel.com\/principles\/2011\/07\/11\/what-not-to-say-to-a-pop-scien\/","title":{"rendered":"What Not to Say to a Pop-Science Author"},"content":{"rendered":"<p>(Note: This was not prompted by any particular comment. Just a slow accumulation of stuff, that turned into a blog post on this morning&#8217;s dog walk.)<\/p>\n<p>It&#8217;s been a couple of years now that I&#8217;ve been working on writing and promoting <a href=\"http:\/\/dogphysics.com\/\"><cite>How to Teach Physics to Your Dog<\/cite><\/a>, so I&#8217;ve had a lot of conversations where the subject of writing a popular audience book on quantum physics comes up. I&#8217;ve had enough of these now that I can recognize a few different categories of responses, one of which drives me up the wall. I suspect that the same is true for most pop-science authors, so as a public service, let me throw this out there for the non-scientist reading public:<\/p>\n<blockquote>\n<p>If you meet someone who has written a popular-audience book about science, <em>DO NOT<\/em> make a joke about how you&#8217;d like to read it, but are too dumb to understand it.<\/p>\n<\/blockquote>\n<p>Really, this is absolutely infuriating. I mean it. Please don&#8217;t.<\/p>\n<p><!--more--><\/p>\n<p>The whole point of writing a popular-audience book on something like quantum physics is to reach the people who are &#8220;too dumb&#8221; to understand quantum physics. That&#8217;s my target market. I sweated blood writing my book so it would be comprehensible to my English-major editor&#8211; you could at least <em>try<\/em> to read it before throwing up your hands and declaring you can&#8217;t.<\/p>\n<p>This pre-emptive declaration of incompetence is also infuriating because it plays into the &#8220;two cultures&#8221; thing that drives me nuts in academia. Nobody says the equivalent to a scholar from the humanities&#8211; if somebody in English tells me they&#8217;re writing a book about Shakespeare, I wouldn&#8217;t dream of saying &#8220;Oh, I&#8217;d love to read that, but I&#8217;m too dumb to understand literature.&#8221; If I did that, I&#8217;d get laughed out of the room.<\/p>\n<p>And yet, I have had people with Ph.D.&#8217;s and tenured faculty jobs laughingly declare that they couldn&#8217;t possibly begin to understand the book I wrote for a general audience. Given that I&#8217;ve gotten numerous emails from parents of pre-teens telling me that their kids loved it, I don&#8217;t think this speaks particularly well for the humanties side of the academy. It does, however, point to one of the fundamental problems with our society, namely that it is <a href=\"http:\/\/scienceblogs.com\/principles\/2008\/07\/the_innumeracy_of_intellectual.php\">socially acceptable for otherwise smart people to proudly proclaim ignorance of science<\/a>.<\/p>\n<p>Ultimately, though, it&#8217;s rude. Saying that you can&#8217;t understand the book that I worked very hard to pitch to a general audience is basically telling me to my face that you think I did a bad job. Which is bad enough if you&#8217;ve actually tried to read it and found it too difficult, but it&#8217;s even more insulting when you say it up front, without even cracking the covers of the book. You&#8217;re saying &#8220;Having met you, I don&#8217;t believe you could explain a complex topic well enough for me to understand it. Have a nice day.&#8221;<\/p>\n<p>So, please, if you meet a person who has written a popular audience book about science&#8211; me, or anybody else&#8211; do them a favor, and don&#8217;t crack jokes about being unable to understand their book. It&#8217;s not remotely amusing. If you&#8217;re not interested in the subject of the book, say something vague and <em>change the subject<\/em>, just as you would if you met somebody who wrote a non-scientific book that you have no interest in. (&#8220;A post-structuralist study of the hermeneutics of medieval knitting, you say? Fascinating. Say, how about that local sports team?&#8221;)<\/p>\n<p>(Also, a quick note specific to my books: Please don&#8217;t make a joke about how my dog is smarter than you, or your dog, or your other pets. That got real old even before the book got published, and I&#8217;m having a hard time feigning amusement at it these days.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Note: This was not prompted by any particular comment. Just a slow accumulation of stuff, that turned into a blog post on this morning&#8217;s dog walk.) It&#8217;s been a couple of years now that I&#8217;ve been working on writing and promoting How to Teach Physics to Your Dog, so I&#8217;ve had a lot of conversations&hellip; <a class=\"more-link\" href=\"http:\/\/chadorzel.com\/principles\/2011\/07\/11\/what-not-to-say-to-a-pop-scien\/\">Continue reading <span class=\"screen-reader-text\">What Not to Say to a Pop-Science Author<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,18,142,7,51,37,11,52,16],"tags":[],"class_list":["post-5722","post","type-post","status-publish","format-standard","hentry","category-academia","category-books","category-how-to-teach","category-physics","category-physics_books","category-pop_culture","category-science","category-science_books","category-two_cultures","entry"],"_links":{"self":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/5722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/comments?post=5722"}],"version-history":[{"count":0,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/5722\/revisions"}],"wp:attachment":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/media?parent=5722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/categories?post=5722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/tags?post=5722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}