{"id":5271,"date":"2010-12-15T09:47:34","date_gmt":"2010-12-15T09:47:34","guid":{"rendered":"http:\/\/scienceblogs.com\/principles\/2010\/12\/15\/as-long-as-they-spell-your-nam\/"},"modified":"2010-12-15T09:47:34","modified_gmt":"2010-12-15T09:47:34","slug":"as-long-as-they-spell-your-nam","status":"publish","type":"post","link":"http:\/\/chadorzel.com\/principles\/2010\/12\/15\/as-long-as-they-spell-your-nam\/","title":{"rendered":"&#8230;As Long As They Spell Your Name Right"},"content":{"rendered":"<p>As <a href=\"http:\/\/scienceblogs.com\/principles\/2010\/12\/eat_my_dust_darwin.php\">previously noted<\/a>, the UK edition of <a href=\"http:\/\/dogphysics.com\/\"><cite>How to Teach Physics to Your Dog<\/cite><\/a> is selling very well via the <cite>Guardian<\/cite>&#8216;s online bookshop, among other UK venues. It&#8217;s doing well enough that I might need to start referring to the original text as the American edition of <cite>How to Teach Quantum Physics to Your Dog<\/cite>&#8230;<\/p>\n<p>There&#8217;s a nice ironic twist to the <cite>Guardian<\/cite> aspect of it, though, in the form of a review by that paper that I hadn&#8217;t previously noticed until <a href=\"http:\/\/www.guardian.co.uk\/books\/2010\/dec\/14\/alternative-christmas-book-hits\">this book business summary<\/a> brought it to my attention. It&#8217;s a <a href=\"http:\/\/www.guardian.co.uk\/books\/2010\/nov\/06\/non-fiction-steven-poole-review\">blisteringly bad review<\/a>, basically dumping hate all over the talking-dog conceit. Which, you know, is an obvious failure mode for the book, so I&#8217;m not surprised that somebody had that reaction.<\/p>\n<p>It is kind of amusing, though, that the bad review doesn&#8217;t seem to have adversely affected the sales, even via the very paper in which the review was printed. Maybe it is true what they say about there being no such thing as bad publicity&#8230;<\/p>\n<p>And while I&#8217;m doing a book-promotion post, I might as well note that it is <a href=\"http:\/\/www.amazon.co.uk\/How-Teach-Quantum-Physics-Your\/dp\/1851687793\/ref=sr_1_5?s=books&#038;ie=UTF8&#038;qid=1291939088&#038;sr=1-5\">readily available via amazon.co.uk<\/a>, and that you can get the American edition in both <a href=\"http:\/\/www.amazon.com\/How-Teach-Physics-Your-Dog\/dp\/1416572287\">hardcover<\/a> and <a href=\"http:\/\/www.amazon.com\/How-Teach-Physics-Your-Dog\/dp\/1416572295\/ref=tmm_pap_title_0\">paperback<\/a>, as well as in <a href=\"http:\/\/www.amazon.com\/How-Teach-Physics-Your-ebook\/dp\/B002ZJCQT2\/ref=tmm_kin_title_0?ie=UTF8&#038;m=AG56TWVU5XWC2\">Kindle format<\/a>. There&#8217;s still time to order many copies and get them in time for Christmas. (If you would like a signed copy, the turnaround is a little tighter, but send me an email at the address in the Contact tab above, and I&#8217;ll see what I can do.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As previously noted, the UK edition of How to Teach Physics to Your Dog is selling very well via the Guardian&#8216;s online bookshop, among other UK venues. It&#8217;s doing well enough that I might need to start referring to the original text as the American edition of How to Teach Quantum Physics to Your Dog&#8230;&hellip; <a class=\"more-link\" href=\"http:\/\/chadorzel.com\/principles\/2010\/12\/15\/as-long-as-they-spell-your-nam\/\">Continue reading <span class=\"screen-reader-text\">&#8230;As Long As They Spell Your Name Right<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,18,142,7,51,37,132,143,11,52],"tags":[],"class_list":["post-5271","post","type-post","status-publish","format-standard","hentry","category-book_writing","category-books","category-how-to-teach","category-physics","category-physics_books","category-pop_culture","category-publicity","category-sales","category-science","category-science_books","entry"],"_links":{"self":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/5271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/comments?post=5271"}],"version-history":[{"count":0,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/5271\/revisions"}],"wp:attachment":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/media?parent=5271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/categories?post=5271"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/tags?post=5271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}