{"id":2820,"date":"2008-08-11T11:11:59","date_gmt":"2008-08-11T11:11:59","guid":{"rendered":"http:\/\/scienceblogs.com\/principles\/2008\/08\/11\/popular-media-should-do-scienc\/"},"modified":"2008-08-11T11:11:59","modified_gmt":"2008-08-11T11:11:59","slug":"popular-media-should-do-scienc","status":"publish","type":"post","link":"http:\/\/chadorzel.com\/principles\/2008\/08\/11\/popular-media-should-do-scienc\/","title":{"rendered":"Popular Media Should Do Science"},"content":{"rendered":"<p>Lest you think I&#8217;m transforming the entire site into cute-baby-pictures-dot-com, let me reassure you that while the posting frequency may drop off a bit, Uncertain Principles will always be your go-to site for slightly ranty blogging about issues of science and larger culture. Well, one of them, anyway.<\/p>\n<p>This is brought to you by a recent post at Physics and Physicists, in which ZapperZ <a href=\"http:\/\/hps.org\/newsandevents\/societynews.html#658\">takes issue with the <cite>New York Times<\/cite><\/a>. The <cite>Times<\/cite> wrote a <a href=\"http:\/\/www.nytimes.com\/2008\/07\/24\/garden\/24granite.html?partner=rssuserland&#038;emc=rss&#038;pagewanted=all\">silly piece on radioactive granite countertops<\/a> a while back, which the <a href=\"http:\/\/hps.org\/newsandevents\/societynews.html#658\">Health Physics Society responded to<\/a>, prompting ZapperZ to write:<\/p>\n<blockquote>\n<p>When will these popular media ever learn that science isn&#8217;t done in between the pages of their publications?<\/p>\n<\/blockquote>\n<p>It strikes me that this is almost exactly backwards. What we need is not for popular media to stay out of the science game entirely&#8211; what we need is for the popular media to <strong>do science right<\/strong>. We should be asking for <strong>more<\/strong> science, not less.<\/p>\n<p><!--more--><\/p>\n<p>I&#8217;m not saying that the original <cite>Times<\/cite> piece was actually a hidden gem, or anything. It&#8217;s actually a pretty typical example of their lifestyle writing&#8211; vaguely awful people with more money than sense, reeking of entitlement, and so forth. The garbled science is just icing.<\/p>\n<p>But the problem with the science angle isn&#8217;t that lifestyle reporters have no business talking about science. The problem with the story is that they haven&#8217;t done a good job of doing science.<\/p>\n<p>There&#8217;s absolutely no reason why they <strong>shouldn&#8217;t<\/strong> be doing science in the lifestyle pages of the <cite>Times<\/cite>&#8212; in fact, there&#8217;s absolutely no reason why they couldn&#8217;t&#8217;ve done exactly what the Health Physics Society did, namely, go out and measure the radioactive emission of a whole bunch of granite countertops. The only thing stopping them is the mistaken belief that Science Is Hard, and something that normal people don&#8217;t do.<\/p>\n<p>This is, as regular readers of the blog know, something of a pet peeve of mine. Science is a process, not a priesthood&#8211; anybody who can read the <cite>New York Times<\/cite> has what it takes to do science. Science doesn&#8217;t require fancy degrees, big long words, or white lab coats. All it takes is a systematic approach to looking at the world around you.<\/p>\n<p>As scientists, we shouldn&#8217;t be grumbling that lifestyle reporters are messing about with scientific terminology. Rather, we should be encouraging lifestyle reporters to <strong>do real science<\/strong>. If somebody comes to them with an interesting anecdote about a pediatrician who had his granite countertops removed for fear of radiation, they shouldn&#8217;t just report the anecdote as if it were data, or wave the story off because it&#8217;s science, and Science Is Hard, or at least too hard for the lifestyle sections. Instead, they should do the experiment.<\/p>\n<p>There&#8217;s no reason why the <cite>New York Times<\/cite>, or any other paper, shouldn&#8217;t do science, at least at the <cite>Mythbusters<\/cite> level (which is really all that the Health Physics Society managed&#8211; if you want to get picky, their report is awfully shoddy, too). If you&#8217;re doing a story about radioactive countertops, don&#8217;t just talk to wealthy suburbanites about their kitchens, test some damn countertops. Go down to the warehouse with a Geiger counter. Buy a bunch of radon test kits, and seal them in plastic bags with hunks of granite for a weekend, and report the results. <\/p>\n<p>What we need is more science, in more places. The problem isn&#8217;t that popular media attempt to do science in their publications, the problem is that they don&#8217;t do it often <strong>enough<\/strong> to do it well. The world would be a better place if there were scientific data reported in the lifestyle sections of the <cite>New York Times<\/cite>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lest you think I&#8217;m transforming the entire site into cute-baby-pictures-dot-com, let me reassure you that while the posting frequency may drop off a bit, Uncertain Principles will always be your go-to site for slightly ranty blogging about issues of science and larger culture. Well, one of them, anyway. This is brought to you by a&hellip; <a class=\"more-link\" href=\"http:\/\/chadorzel.com\/principles\/2008\/08\/11\/popular-media-should-do-scienc\/\">Continue reading <span class=\"screen-reader-text\">Popular Media Should Do Science<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,75],"tags":[],"class_list":["post-2820","post","type-post","status-publish","format-standard","hentry","category-science","category-society","entry"],"_links":{"self":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/2820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/comments?post=2820"}],"version-history":[{"count":0,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/2820\/revisions"}],"wp:attachment":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/media?parent=2820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/categories?post=2820"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/tags?post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}