{"id":175,"date":"2006-04-09T09:23:46","date_gmt":"2006-04-09T09:23:46","guid":{"rendered":"http:\/\/scienceblogs.com\/principles\/2006\/04\/09\/spinal-tap-fortells-the-future\/"},"modified":"2006-04-09T09:23:46","modified_gmt":"2006-04-09T09:23:46","slug":"spinal-tap-fortells-the-future","status":"publish","type":"post","link":"http:\/\/chadorzel.com\/principles\/2006\/04\/09\/spinal-tap-fortells-the-future\/","title":{"rendered":"Spinal Tap Fortells the Future"},"content":{"rendered":"<p>The <cite>New York Times<\/cite> Book Review section this week features a big two-page ad for the <a href=\"http:\/\/us.penguinclassics.com\/static\/html\/nba\/index.html\">Penguin Classics\/ NBA cross-promotion<\/a>. This involves a handful (well, four&#8211; a shop-teacher handful) of NBA\/ WNBA stars promoting books in the Penguin line, the best of the lot being <a href=\"http:\/\/us.penguinclassics.com\/static\/html\/nba\/dwyanewade.html\">Dwyane Wade talking about <cite>Pride and Prejudice<\/cite><\/a>. You can get poster versions of the ads from the site, featuring tasteful black-and-white shots of the players reading their chosen books.<\/p>\n<p>Of course, it <strong>looks<\/strong> sort of like they&#8217;re promoting new editions of the books read by the players, a cross-marketing opportunity that, alas, still exists only in film, where David St. Hubbins is listening to &#8220;Washington Irving read by somebody named &#8216;Dr. J.'&#8221;<\/p>\n<p>This probably goes a long way toward explaining why that&#8217;s <strong>not<\/strong> what they&#8217;re promoting, actually&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New York Times Book Review section this week features a big two-page ad for the Penguin Classics\/ NBA cross-promotion. This involves a handful (well, four&#8211; a shop-teacher handful) of NBA\/ WNBA stars promoting books in the Penguin line, the best of the lot being Dwyane Wade talking about Pride and Prejudice. You can get&hellip; <a class=\"more-link\" href=\"http:\/\/chadorzel.com\/principles\/2006\/04\/09\/spinal-tap-fortells-the-future\/\">Continue reading <span class=\"screen-reader-text\">Spinal Tap Fortells the Future<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,18],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-basketball","category-books","entry"],"_links":{"self":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":0,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"wp:attachment":[{"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chadorzel.com\/principles\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}